RICOH
The Convergence of Communication
At first glance, Ricoh Company, Ltd., a leading supplier of office equipment, appears to be pulling in two separate directions. On the one hand, the company is enhancing traditional technologies like copiers and printers; technologies that assume the ongoing presence of paper in the workplace. On the other hand, Ricoh is embracing the digital future, a future where various forms of information travel electronically, not on paper.
"They come together with what we call Image Communication," says Ricoh President Masamitsu Sakurai. "I call it paper more/paper less, and it means using paper more efficiently. The idea is to converge traditional and digital mediums to create more productive offices."
Ricoh, a pioneer in digital image-processing equipment, is achieving this convergence with its new Aficio line of digital products. The first machine to carry the brand is the Aficio 400 copier. It blends traditional Ricoh user-friendliness with a wide range of functions aimed at boosting output and efficiency.
"They come together with what we call Image Communication," says Ricoh President Masamitsu Sakurai. "I call it paper more/paper less, and it means using paper more efficiently. The idea is to converge traditional and digital mediums to create more productive offices."
Ricoh, a pioneer in digital image-processing equipment, is achieving this convergence with its new Aficio line of digital products. The first machine to carry the brand is the Aficio 400 copier. It blends traditional Ricoh user-friendliness with a wide range of functions aimed at boosting output and efficiency.
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